And you aren’t alone when it comes to finding answers to both conundrums. Truth is, finding the perfect time to post content on social media isn’t easy. Sure, there are many stats and ideas out there for various platforms, but trends form and change almost daily. Also, just because you generate tons of likes and follows for a certain type of content at a certain time of the day, that doesn’t guarantee that what you post next will trend.
So, how do you find the best times to post on TikTok? And how do
you maximise on your content creation to draw a larger following? In this
post, we’ll give you two important questions you should ask to find the best
times to post on TikTok for your audience. Once you’ve answered these questions,
you’ll need to find a way to grow your audience.
While deciding a single best time to post on TikTok can be
tricky here are results from over 100,000 posts we analyzed to
find best engagement rates. (all expressed in EST and ignoring sectors):
·
Monday: 6 AM, 10 AM, 10 PM
·
Tuesday: 2 AM, 4 AM, *9 AM
·
Wednesday: 7 AM, 8 AM, 11 PM
·
Thursday: 9 AM, *12 AM, 7 PM
·
Friday: *5 AM, 1 PM, 3 PM
·
Saturday: 11 AM, 7 PM, 8 PM
·
Sunday: 7 AM, 8 AM, 4 PM
Times marked with * offer particularly high levels of engagement.
Social media has created a
constant need for the consumption of content. Whether video, GIFs or links to
articles, people love scrolling through their feeds to find something to pass
the time. And while producing content should always be your goal (something
we’ll also cover further below), you also need to know when to connect with
your audience.
6 Tips to Grow Your TikTok Following
Here
are six ways you can do to grow your following:
1. Find Your X-Factor
If
you want to attract a large audience, you’ve got to find what makes you
special. Most people think that your X-factor is a skill or physical feature,
but it’s not. It’s a trait or collection of traits that stand out beyond your
looks. Your looks and skills complement your X-Factor.
For
example, Logan Paul is famous for his funny and crazy videos. His sense of
humour shines through. The same goes for Liza Koshy. They both have strong
comedic personalities that they let shine through on social media.
Not
sure what your X-Factor is? Ask friends and family what the like most about
you. You’ll have enough to go on instantly.
2. Increase Your Content
Production
This
one sounds obvious, but it’s also a little tough to manage. Creating more
TikTok content requires more creativity. But you don’t need to constantly come
up with new ideas. In fact, you can easily document what you’re up to.
Documenting
is easier than constantly producing funny sketches. It’s also quicker to grab
your phone and share an update with your audience than spending hours planning
and recording to capture the perfect shot.
3. Collaborate With Other
TikTokers
Ever
heard of the term “cross-pollination” in social media? It’s the process of
using one social media account to share a message with a new or larger group of
followers on another account. By sharing your content with a fellow TikToker’s
audience, you’re gaining access to more followers.
The
upside?
You’ll
be able to pick up more new followers along the way.
Brands
do this all the time and it works.
In
the example below, Logan Paul partnered with Mark Dohner. The video generated
932,500+ likes and 1500 shares.
4. Get in on
Challenges
Challenges
are still a favourite on TikTok and a great way to attract a following. They
are an easy way to get in front of a large audience, especially if the
challenge is trending. Trending challenges are proof that people are paying
attention to a challenge. There’s also a greater probability that your video
will feature and generate views.
5. Use Hashtags
Hashtags
are a quintessential element of social media. Without them, finding content can
be challenging. And because people rely on and follow hashtags, getting found
becomes much easier.
While
hashtags will help your videos show up in search, don’t pick any hashtag for
your video. You’ve got to do a little research. Identify hashtags related to
your video and also elements used in your video.
Finding
hashtags on TikTok is easy. Start with your first keyword in the search menu.
Next, select the Hashtags tab to see all hashtags that include your search
term.
While
you could select every hashtag, be a little specific. Choose hashtags that have
many views but are most relevant to your search term. This approach will make
your content more relevant to TikTokers who come across it. And if they like
what you’ve created, there’s a greater chance of them becoming followers.
6. Share Older Content
Sharing
older content not recorded on TikTok is a good idea. As you’ll recall, tip
number one was all about increasing the amount of content you share. So,
sharing older content is a great way to ensure that you’ve got something fresh
to offer your audience, even if it is a #TBT moment.
Growing
your following on TikTok relies on a number of factors. First, you also need to
know where your audience is located. Then, you need to establish the best time
to post on TikTok based on time zone differences (yours and theirs). Together,
these factors help you establish when your audience will most likely be online
and searching for more of your content.
But
to grow your following, you’ll need more than the right time of day to post
content. You need to find your special trait and share it, produce more
content, and leverage collaborations and hashtags. If you apply these tips
consistently, you’ll be on your way to a growing follower count in no time.
#traffic Hashtag Videos on TikTok, Best Times to Post on TikTok, Where is Your Audience
Located? How do you use this information to find the best time to post on
TikTok? What Time is Your Audience Awake?
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